b2b digital marketing specialist for in-house teams and small/medium businesses. Based in Brisbane, QLD.

B2B Marketing, Simplified: Expert Strategies for Measurable Growth.


Engage a B2B Digital Marketing Specialist for your next project for less guesswork and more clarity in the direction for your B2B goals.
Learn MoreOur packages
Knightlab B2B Digital Marketing and Strategy Consultant
b2b Marketing Highlights

46% increase in program sign-ups

EcoMarines Foundation - Environmental Education Providers for Schools and Workspaces

AVG 13:1 ROAS & 8:1 ROI from b2b marketing

GCG - Leading Workplace Health and Safety Auditors and Providers

From 0 to 2-3 qualified enquiries per week

Rossix Civil - Commercial and Industrial Projects

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Welcome to Knightlab - a project from independent Digital Marketing and Strategy Consultant, Knight Jordan Lim.

Knightlab creates, implements, and manages digital marketing and strategies for in-house teams and small businesses, setting them up for more streamlined operation and long-term, permanent results.

Knightlab specialises in B2B digital marketing and strategy and works closely with clients to deliver tangible results and navigate the B2B nuances for sustained growth.
Knightlab services
Whether you're a business or an agency, we streamline your digital presence, save you from hiring full-time employees, and keep you ahead of the latest trends.

As an independent Digital Marketing Consultant specialising in B2B, Knightlab has an array of service offerings with digital strategy at the heart of it all. Knightlab believes in bespoke strategies for all B2B organisations, and not a one-size-fits all blueprint.

Through a strategic lens Knightlab works with clients to deliver a more complete outlook on digital and marketing, oriented around creating new demand for your product offerings.

Unlock B2B digital marketing growth with tailored strategies, purposeful B2B marketing, expert marketing insights, and seamless website development.

Digital Strategy

Digital Marketing

Google search

web development

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KNightlab Expertise

Knight Jordan Lim

Digital Strategist & Knightlab Founder

A little personal framework I use to remind myself of the marketing process as a small business operator.

Use this framework if you're:
🌟 A small business owner looking to get off the ground
🌟 A freelancer looking to make a name for yourself
🌟 A small marketing team taking a step back from their strategy
🌟 Looking to launch a brand new product or address a new market segment

𝐓𝐡𝐞 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤
🚀 Level 1) The more people know what I do, the more business l get
🚀 Level 2) The more people know how I solve their problems, the more business I get
🚀 Level 3) The more people who can vouch to others how I solve their problems, the more business I get

...

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Knight Jordan Lim

Digital Strategist & Knightlab Founder

A couple months back Knightlab was engaged for a workshop to assist the EcoMarines Foundation team get in the right direction with all things digital and marketing.

It's been a blast getting to know the team as they continue to work with teachers, student ambassadors, and businesses across QLD to create a wave of environmental change through their programs.

It was certainly a big day, but an even bigger 12 months ahead for these guys!

...

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Knight Jordan Lim

Digital Strategist & Knightlab Founder

Hate to break it to you, but paid ads won't save you 🙅

But they're such a valuable tool IF applied correctly 🎯

When push comes to shove do we actually need to engage into digital paid advertising? I like to run through the below criteria:

𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧
What's the level of competition that we're dealing with? Are we going head-to-head with big brands like BHP or Samsung? What can we do to lower the level of competition?

𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞
Who are they? Will they actually engage? What's the timing look like for them? Are they problem aware? Can they actually make a purchase?


𝐕𝐚𝐥𝐮𝐞
What do you stand to gain from a purchase/enquiry etc? Is it worth the spend? Is this the right platform? What role does this ad campaign play in the bigger picture?

Try out the above the next time you're deciding on paid ads and take the guess work out. #paidads #paidadvertising #digitalstrategy #digitalmarketing #linkedin hashtag#linkedinadvertising hashtag#googleads hashtag#facebookads

...

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why your b2b marketing falls short

01

Longer lead times
B2B marketing just takes longer than that of its B2C counterpart. Create and capture demand simultaneously for best results.

02

higher project value
A higher project value comes with it's own set of obstacles that proper B2B marketing nuances address.

03

Multiple decision-makers
Unlike B2C, B2B just has more hoops to jump through. This usually comes with additional scrutiny for your product and service.

04

Disconnect between sales and marketing
Fundamentally, there's a misunderstanding of the role marketing plays in the B2B space. Identify the blockers early for you best chance of B2B success.
Service packages
Invest in digital strategy and marketing that drives your business. At Knightlab, we offer straightforward offerings tailored to your needs.

Retainer/Project

If you need significant growth, establishment, or course-correction in your digital strategy or marketing.
Custom Quote/Scope
Enquire Now
Initial discovery meeting, technical deep-dive, and audits
Select from any of Knightlab's services with ability to mix and match
Implement tactics strategically
Knightlab works 'as part of the team'
Regular reporting and meeting cadences
Tailored to specific needs
Technical support available (campaign setups, web development, etc.)
Access to my network for bespoke services (eg. designers, creatives, developers, writers, etc.)

Advisory

If you have an established marketing strategy but need technical support & a point in the right direction.
$1,500 / month
Enquire Now
Initial discovery meeting, technical deep-dive, and audits
Technical support (campaign setups, web development, CRM workflows, etc.)
Client marketing work review and endorsement if required
Weekly check-ins
My deep knowledge in marketing, digital, and latest in trends
Contact Knightlab on business days
Option to bundle up to 8 hrs for bespoke work per month (eg. campaign setup, web development, strategic workshops, etc.)
Access to my network for bespoke services (eg. designers, creatives, developers, writers, etc.)
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Real Stories, Real Results
"We would highly recommend Knightlab’s services for anyone looking for a personable, experienced and knowledgeable digital strategy and marketing expert. He took the time to thoroughly understand our organisation and business needs before then tailoring a comprehensive, timely and individualised digital strategy and website redesign."
Lucinda Sheehan
Growth and Education Team Leader, EcoMarines Foundation
"Jordan was an absolute delight to work with from start to finish. He was fast to respond and very professional. I have full faith in his ability and now have a really solid understanding of all the workings on the back end of a website and digital marketing strategy"
Cassandra Harper
Designer and Sole Owner, Cassandra Harper Textiles
"I really appreciated Jordan's patience when both explaining challenging concepts, and when trying to understand our half-formed ideas and make them complete. Thank you, Jordan, for helping us to develop a better digital strategy for our organisation!"
Becky Shelford
Program Coordinator, EcoMarines Foundation
"Not only did Jordan help us launch successful ad campaigns, but they also offered invaluable insights and recommendations that significantly boosted our online visibility. His data-driven approach and continuous optimisation efforts led to a noticeable increase in traffic and conversions. It's evident that he is dedicated to achieving the best possible outcomes for his clients.

Overall, working with Jordan has been a transformative experience for our business. I highly recommend their services to anyone looking to elevate their digital marketing efforts."
Rossix Civil
Ross & Ellen, Rossix Civil
Get In touch
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In the Area?
Chermside 4032,
Brisbane, QLD
OFFice Hours
Monday - Friday
10am - 5pm

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