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story Behind Knightlab
About Knightlab
Knightlab was founded by Knight Jordan Lim. The aim was to change the way SMEs and small-businesses viewed digital strategy, and highlight its benefit and importance to long-term digital marketing.
Based out of Brisbane, Queensland, Knightlab is a one-man operation with connections to agencies, contractors, and freelancers to collaborate with.
About knightlab founder
Hi, I'm Jordan and I started Knightlab back in 2021.
Over the years during my time in digital and agency roles I've accrued technical experience across digital which have lead me to excel in my role today as a Digital Strategist. My approach focuses on combining digital tactics and techniques to drive big picture growth for businesses.
My goal with Knightlab is to work with marketing teams and businesses to maximise their existing digital stack and capabilities. Along the way, I hope to change how my clients approach and view digital and marketing, so that it's better suited to long-term success.
Over the years during my time in digital and agency roles I've accrued technical experience across digital which have lead me to excel in my role today as a Digital Strategist. My approach focuses on combining digital tactics and techniques to drive big picture growth for businesses.
My goal with Knightlab is to work with marketing teams and businesses to maximise their existing digital stack and capabilities. Along the way, I hope to change how my clients approach and view digital and marketing, so that it's better suited to long-term success.
Jordan Lim
Founder and Digital Strategist
10+
years experience
100+
of Campaigns launched and managed
$6b+
project value experience
Values
Do Digital Differently
Because the same old approach will get you the same old outcomes. Change your approach and change your results.
Digital + Marketing
Knightlab takes a marketing-principles first approach rather than an over reliance on digital platforms. Algorithms change, marketing fundamentals do not.
Long-term focus
We prioritise long-term success over short-term wins. Because this reflects the reality of digital marketing effectiveness.