Hate to break it to you, but paid ads won't save you 🙅

But they're such a valuable tool IF applied correctly 🎯

When push comes to shove do we actually need to engage into digital paid advertising? I like to run through the below criteria:

𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧
What's the level of competition that we're dealing with? Are we going head-to-head with big brands like BHP or Samsung? What can we do to lower the level of competition?

𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞
Who are they? Will they actually engage? What's the timing look like for them? Are they problem aware? Can they actually make a purchase?


𝐕𝐚𝐥𝐮𝐞
What do you stand to gain from a purchase/enquiry etc? Is it worth the spend? Is this the right platform? What role does this ad campaign play in the bigger picture?

Try out the above the next time you're deciding on paid ads and take the guess work out. #paidads #paidadvertising #digitalstrategy #digitalmarketing #linkedin hashtag#linkedinadvertising hashtag#googleads hashtag#facebookads

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